Category: Social Networks
How to Curate Content Like a Pro
A flip side of the social media revolution is that now anyone can be a publisher. This means that you need to compete with all kinds of bloggers, online media,
A Look at Airlines on Facebook
departing LAX (Photo credit: Wikipedia) The hospitality industry has benefited greatly from social media, having narrowed in on a variety of creative uses. In this column, I’ve focused primarily on
8 of the Best Tools to Understand Your Social Media Traffic
Here’s a list of all the best tools to use to monitor your social media traffic. Monitoring traffic is almost just as important as generating it, and I’ve touched on
The 7 Most Common Social Recruiting Mistakes
Social recruiting will work if you are very clear about what you want to achieve and how you are going to achieve it. Whilst not yet being embraced by every
Social Media Spring Cleaning: 5 Tips to Brush Up Your B2B Brand
I have to confess, spring is my favorite time of year. I’m a sucker for colorful blossoms as flower bulbs emerge from the ground, trees bloom and the weather warms
5 Types of Facebook Contests You Should Know
Who doesn’t love winning Facebook Contests? If you are among the more than 1 billion people that actively spend time on Facebook, I’m sure you’ve come across Facebook contests from
How to Find Popular Topics for Your Business to Blog About
How do you find topics for your business blog that people have to read? One of the biggest questions every business has when it comes to blogging is what they
How the FTC Wants Advertisers to Talk to Consumers on Social Media
Seal of the United States Federal Trade Commission. (Photo credit: Wikipedia) A new set of legal standards now governs advertising in social media. Last month, the FTC released its revised
Obeying The Social Media Rules of the Road
How do you equip your leaders when it comes to using social media for internal communication? What guidance is in place and what are the boundaries? In previous columns I’ve
Social Sales | Unlocking the Gatekeeper
Which social media network do you use to capture your social sales? One of the biggest challenges in sales is often just getting past the gatekeeper and some of them
